Now, if your brand is serious about increasing its visibility in the eyes of the public, rather than leaving it to chance, you need to have a TikTok marketing strategy ready to roll. Determine your goals for using TikTok, including the types of content you intend to create (or promote others to create) and the ways in which you hope to interact with the platform’s user base.
You’ll find detailed instructions on how to accomplish all of these tasks in this book.
Why is marketing on TikTok important, and what is it?
The goal of TikTok marketing is to increase awareness of your brand among the users of the TikTok social media app. Marketers who use this tactic frequently employ trend-driven content, innovative uses of popular hashtags, and partnerships with TikTok influencers to increase brand awareness and sales.
Since 2019, TikTok has topped the charts as the most downloaded app annually; in 2021 alone, it was downloaded 656 million times. TikTok has been downloaded more than 3 billion times in its short 6-year lifespan, making it the first app outside of Facebook to reach that milestone. In 2021, the app also introduced in-app shopping, making it one of the most important platforms for social sales and promotion of brands.
Methods to Expand Your Business Using Tik Tok
Forming a Group
The TikTok algorithm promotes interaction between brands and communities based on common interests or niches. TikTok’s “For You” page, which features content from accounts the user isn’t already following, is where the vast majority of the app’s users spend their time, outpacing even Instagram’s Explore feed. Consequently, the software helps you reach your target demographic more effectively when you successfully exploit a preexisting subculture.
At first, you want to make content that draws them in and keeps them there. The caption of your video will be the first thing people see, so it should be captivating enough to prevent them from clicking away. The following step, which will further assure higher engagements, is to begin the film with a surprise element. There’s no need to emphasise that the optimal time to post your material is when you have the most engaged audience. Plan your app activity around the times when your followers are most likely to be online.
Keep in mind that people are more likely to trust brands with an honest persona, so make sure that your social media presence reflects the real you. Actually, 21% of app users say they feel more connected to businesses that mix with other people’s messages, in the form of comments. Make noise about things you want to write about by commenting on the postings of other content creators.
Collaboration between influencers with similar fan bases is a win-win for both parties in the TikTok ecosystem. Working with Spence X, a beatboxer and TikTok influencer with over 54 million followers, can generate interest in your sound equipment, for example. You’ll have more success selling your wares to opinion leaders in your field of expertise since they’ll understand the benefits you’re offering.
Furthermore, as they are experts in the field, they will be able to articulate your position more effectively and provide a message that will resonate with the target audience.
You can achieve success without reaching for the stars, though. Instead, you should seek out more accessible influencers in your own area. You can learn from the expertise of influencers who know how to maximise their own use of the algorithm. An affiliate marketing platform can centralise your customer referral programme and payments, while an influencer marketing platform can help you locate and engage with the most relevant influencers.
According to a survey conducted by TikTok, 67 percent of users said the app has influenced them to make an unplanned purchase. Not only that, but 37% of app users say they’ve been inspired to make an instant purchase after viewing a product within the app. As the #TikTokMadeMeBuyIt hashtag skyrocketed in 2021, it became clear that the software had an effect on consumers. The social media giant signed up with Shopify and revealed a connection that enables purchasing within the app.
It’s natural to consider about expanding your business’s bottom line while planning your TikTok advertising strategy. TikTok users could be easy to criticise, but remember that having a good time is their top priority. Be a part of the platform’s trends instead of trying to force your commercials and promotional content down people’s throats, and make sure that what you’re sharing is both amusing and fun.
The success of your campaign depends on your ability to cultivate an active and involved user base, increase product exposure through strategic partnerships, respond to comments and questions, plan engaging content, and keep an eye on analytics at all times.
In order to share your content on TikTok (and other social media platforms), you can use Eclincher.
Automated post scheduling and publishing.
You can now upload many files at once and set up intelligent queues.
Make use of the platform’s real-time interaction with other users’ material.
View your analytics and keep tabs on the mentions
Collaborative tools can help you manage diverse groups working on content development, advertising, etc.
and more, much more