TikTok has emerged as a top medium for business-to-consumer brand promotion in recent years. This fact alone demonstrates how effective TikTok has been in influencing purchases made by its users. Okay, but what about those B2B brands?
TikTok may be an effective marketing tool for business-to-business organizations if used properly. Business-to-business companies are using TikTok to reach their target demographic and increase brand recognition, as seen by the success of companies like Shopify and Semrush. In case you’re scratching your head about the feasibility of this strategy, this piece will fill you in on how to use TikTok for business-to-business marketing, why it works, and how to put it into action for your own company.
What Are the Benefits of Using TikTok for Business-to-Business Promotion?
Some of you may be questioning, “Isn’t TikTok intended solely for younger people and consumer brands?” before we get into the specifics. This is a common misconception, yet TikTok viewers may come from many walks of life. Furthermore, it can and has assisted several B2B enterprises in establishing a powerful brand advertising on the platform.
Excellent for raising the visibility of the brand
TikTok is where ideas spread quickly and become widespread. Users participate in dance-offs, make movies in response to viral cues, and implement other “hacks” they encounter on the site. These clips will soon be seen by millions of TikTok users.
This makes it an ideal medium for companies seeking to raise their profiles and expand their customer bases. TikTok challenges and enlisting the help of influential users may both help spread the word about your company, but there are other ways to use the app as well.
opportunity to be imaginative
There is always new, innovative material on TikTok that has an opportunity to go viral. A constant source of ideas for fresh content is therefore made available to B2B marketers. In addition, you may show your inventive side by putting your own spin on these TikTok video tendencies.
Facilitates communication with the target audience
TikTok facilitates communication between companies and their target consumers because of the casual character of the site and the usage of short-form videos. According to research by Sprout Social, short videos have the highest engagement rates of any social media content category. You may use the platform to your advantage by providing your target demographic with entertaining and educational short-form video content.
Advertise your wares by showing them being used by real people
Since the point of using TikTok is to communicate with viewers, those viewers should be the focal point of your content. Accordingly, you should stop harping on the merits of your good and its features and start focusing more on the needs of your clients. That’s why it’s important to display your wares from the clients’ point of view and demonstrate how they may improve their daily lives with them.
The best customers might be included in brief video testimonials. You might also demonstrate how your goods are being used by clients or how they are resolving issues. Square, for one, features a series of customer-created movies documenting the company’s use in a variety of contexts. Subsequently in the video, we see the client using Square to process consumer payments.
Videos including testimonials from satisfied customers are highly effective at persuading potential buyers to make a purchase. Moreover, a Wyzowl survey indicated that 47% of respondents benefited from seeing video testimonials of satisfied customers using the product or service. Another 39% agree that these films show them how a good or service may improve their daily life. A great method to prove the worth of your product is to show out TikTok videos of satisfied consumers utilizing it.
Reach Your Business-to-Business Market on TikTok
TikTok’s emphasis on short-form videos and its novel approach to social media provide an opportunity for business-to-business firms to revitalize existing social media strategies. It’s a great platform for sharing entertaining, informative, and personally relevant material with your target audience. Use the advice we’ve given above to get your B2B brand out there on TikTok.