If you’re just getting started as an influencer, or if you’re currently in the industry but finding it difficult to make money off of Instagram, then you should certainly watch this out and learn some strategies from a successful influencer.
As everyone knows by now, influencer marketing has exploded in popularity, and dozens of firms are increasingly employing it. Sixty-five percent of marketers, if you didn’t already know, are boosting their influencer marketing. And if you’re just starting out as an influencer, you should prioritise learning influencer pricing and how to make money on Instagram.
Fawn Rosenbohm, a blogger and influencer, shares her experience making money on Instagram and the steps she took to achieve her current level of success.
The question is how you got so many Instagram followers.
Certainly, it didn’t sprout up overnight. It took several years of approaching my social media like a profession and putting in serious effort. In my opinion, interacting with your followers is crucial if you want to increase your Instagram following. You should interact with their page and respond to as many comments and direct messages as possible. This goes a long way towards creating trust with your audience and solidifying your position as an authority figure.
I also host giveaways in collaboration with other influencers. I enjoy helping out my Instagram pals whenever I can. So, we’re going to pool our resources to buy a very cool reward, and then we’re going to execute a giveaway loop where the entrants have to follow all of the accounts to be eligible to win.
Tell me about the hardest times you had.
The hardest thing for me was juggling job and family responsibilities. I don’t want to waste my entire day staring at my screen, so I’ve developed some effective time management skills. Now I make an effort to avoid idle scrolling in favour of activities that directly contribute to the success of my business, such as responding to comments and inquiries and generally keeping up with the conversation.
The “No’s” and “no responses” I received from businesses also proved to be a challenge for me. When you see other influencers having partnerships with businesses you want to work with, but the brands themselves didn’t want to work with you, it may be disheartening. Don’t let this dampen your spirits! Usually, I’ll ask for constructive feedback and would they mind telling me what I can do to strengthen my reputation in the marketplace.
Tell me about your plans for the future as a powerful figure.
One of my primary New Year’s resolutions is to be true to myself in all that I do. In addition, I hope to expand my brand relationships over time and increase the number of travel-related articles I publish. Someday in the future, I hope to have my own line of apparel with a major label. Although Nordstrom would be ideal, I’d also be happy to work with a shop that I particularly like and help market their wares. It looks like a lot of fun, and I’ve seen it done by certain bloggers and YouTubers. I’d also like working on trips with my loved ones.
Join forces with other influential users on Instagram if you want to make money there. I have so many amazing female Instagram friends that all encourage and support each other. Finally, remember to maintain your attention on the road ahead. It’s really simple to start comparing yourself to the people on your left and right. Please don’t. Don’t try to do too much, and enjoy the support of people around you. You can do it!