Social Media

A Guide to Using Instagram for Local Businesses in 2023

On April 15, 2023, Instagram will turn 13 years old. There are now 2 billion people using the social network every month; 500 million of them people access the app every day. Several of them use Instagram for purposes beyond simple diversion.

Ninety percent of users are avid fans of at least one company account. What’s more, 44% of Instagrammers report weekly Instagram shopping. Instagram’s adaptability helps startups with limited marketing funds to thrive.

Let’s explore this potential and find out how to use Instagram to expand your company.

The importance of Instagram for local companies and why?

Have you ever questioned Instagram’s value for your company? It’s a lot, really.

A fresh set of ears. Promote your wares to folks who aren’t actively looking for them and who might not even realise they have a need for them.
Traffic. Drive more traffic to your online hub.
Promoting the wares. Exhibit your goods from every conceivable viewpoint, in close detail, and in use.
Feedback. Get people’ honest opinions on a platform they like.
Faith in the product’s maker. Raise consumers’ trust in your brand.
Exhibit-like result. Just imagine how many customers you’d have if they could all visit your shop on a daily basis in their millions. As a result of seeing your postings on their Instagram feed, people feel this way.
In the know; current. Provide timely information, announcements, and offers with your audience.
Engagement. If you want to communicate with your customers, Instagram is a great social media platform for doing so.

Strategies for 2023 Instagram marketing for local businesses

How to even begin?

Customers today want to have faith in the firm they do business with and the people that work there, not simply the product or service itself. Someone needs to tell them the tale. Small firms excel at this because they usually have a clear vision of their brand’s message from the get-go.

They aren’t content with simply erecting a brand. For them, it’s a way of life. Companies that grow too large risk losing what makes them special.

The key to successful brand marketing is finding your business’s unique narrative and communicating it to consumers in a compelling way. In order to have a real connection to a brand, consumers appreciate hearing about the inner workings of a business or learning more about the person behind the brand.

While they may lack the resources and manpower of larger firms, small businesses are generally more agile and willing to experiment than their larger counterparts. Don’t beat yourself up for not being flawless at first. You should follow your moral compass, and if one of the strategies doesn’t sit well with your target audience, you should adjust accordingly. You will eventually discover a solution.


Instagram may be a very useful tool for marketing purposes, but only if you know how to use it properly. The primary guidelines for the company descriptions are as follows:

Boosting recognition of your organisation and its offerings by informing your target audience through the distribution of branded content and advertising.
Increasing conversion and sales by driving targeted visitors to an external website through embedded links in editorial content and paid promotion.
Products and services are sold through the dissemination of promotional material that encourages consumers to make purchases and facilitates the discovery of new buyers through the use of hyper-specific advertising.
Knowing what to share will be much easier if you’ve settled on a strategy.

Submission of Personal Information

Create an Instagram business profile to advertise your company. Many factors contribute to this:

Possibilities to advertise. Many ad options allow you to promote posts in the feed or Stories, where the intended audience is most likely to view them.
Quantitative data presented in great detail. Built-in analytics let you examine the performance of your posts and advertisements and monitor the actions of your followers.
Discussing matters with customers. To make it easier for users to get in touch with their favourite accounts, the app has integrated phone and message buttons.
Set up an account. Under the profile header, you may include in-depth details about your organisation, such as your line of work, the best ways to get in touch with you, your physical location, your USP, and a link to your website.
Boosting revenue. Making product cards that include pricing, descriptions, and links to the relevant parts of the online store will boost conversion and revenue.

Safeguarding Your Account

Instagram’s security concerns are especially important to keep in mind from the get-go if you plan on using the platform for business purposes. Confidential information leaking and client fraud are two unfortunate outcomes of account hacking. That’s why it’s so important to safeguard the company website:

Think of a difficult-to-guess password and use that.
In case your account is compromised, you may instantly reset your username and password if you used a real phone number and email address when you signed up.
Confirm all account activity using one-time SMS codes for two-factor authentication.


Starting with a detailed strategy for the content you will be presenting is essential. The ideas and showcase items will eventually run out, even if you and your copywriter are very excellent, and you will still need to appear on television often.

A content strategy is useful in situations like these. This strategy is more than simply a compilation of ideas from the web; it’s a method of making money only through online forum discussions. Have a plan ready at least a month ahead of time, and preferably three to six months.

When should you update? It is unimportant how often they meet. The most important thing is that you maintain your schedule, whether it’s once a day, twice a day, or once every two days. If you consistently post late, algorithms will penalise your organic reach.

Instead, you may just observe the posting patterns of your rivals. As it’s probable that you and your rivals are both trying to reach the same people, a competitive analysis may help you decide what to publish, when to post it, how often to post it, and other similar details.

Never lose sight of the importance of originality and authenticity when making postings. Truthful images of products perform better than glossy stock shots in sales. Media attention is decreasing on galleries. In contrast, videos are more likely to become viral and to convey genuine feelings, both of which are beneficial for business.

You may also like...