There is little doubt that social media can be used effectively. The strategies for maximising its potential, such as expanding one’s audience and producing engaging material, are, however, less widely known.
Here are 10 strategies I’ve discovered to help you gain more popularity on TikTok. I’ll begin with the fundamentals, such as making interesting videos and making use of hashtags to spread your content to more people, and then move on to more advanced techniques like following current trends and ending your videos on a cliffhanger.
9 Tips for Increasing Your TikTok Popularity
Follow these 10 guidelines to increase your video’s visibility and popularity among TikTok users who are most likely to enjoy them.
Capture attention within the first two to three seconds
One of the best ways to increase your popularity on TikTok is to make videos that people can’t help but share. What this means is that you should create videos that are so interesting and captivating (especially in the first two to three seconds) that people can’t help but watch them.
Many methods exist for this: Make your videos stand out by using vibrant visuals, an engaging story, and a lighthearted tone, and by editing and polishing them to perfection before publishing them. Perhaps something else? Insert some “just wait” text like the one shown here.
You can reach more people and have more conversations by using hashtagS
Hashtags on TikTok can help you get your content seen by a wider audience. You can increase the visibility of your videos to people looking for specific subjects by using hashtags.
You can increase the number of people who see your videos and, consequently, the number of people who like and comment on them by using trending hashtags.
Take advantage of audio
Speaking of popular music, the audio is an integral part of the TikTok experience. In fact, many people make videos just so they can set them to catchy tunes or use special effects.
The song “One Kiss” by Dua Lipa and Calvin Harris has been featured in over 1.9 million videos.
Include captions
Make sure your videos are captioned, as many people watch them on social media without the sound on. Likes on TikTok will increase as a result of your ability to reach a larger demographic.
Subtitles not only add context to the video but also increase the viewing experience. Make sure your captions are legible for the best results. When viewing on a mobile device, make sure the font size is large enough to read easily.
Selecting the Captions icon in TikTok’s video editor makes it simple to add captions to your videos. The words in your video will be analysed by TikTok, and captions will be generated mechanically.
Synergize and duet
Working with other users on TikTok is a great way to increase your popularity. It’s a good idea to start by tracking down users who create content that’s stylistically or thematically similar to your own.
If you’ve found a few people who might be interested in working together, send them a direct message or use the contact information provided in their bio to initiate contact. Besides boosting your profile’s visibility, working with other people is a lot of fun. Don’t be shy about reaching out to other TikTok users and making new friends.
Take advantage of TikTok’s editing tools to give your videos an edge
TikTok provides a variety of filters that can be applied to your videos to make them look better and more interesting to viewers. Using the right effects, you can draw the viewer’s eye, set the tone, and draw attention to specific parts of your video.
Consider the use of the Green Screen effect. It’s basically a self-recording video camera that can remove the background and superimpose a still image behind the subject.
CapCut video editor
CapCut is a fantastic alternative to TikTok’s video editor if you’re in need of more sophisticated capabilities. Audio, captions, overlays, and stickers are just some of the many possible enhancements.
Since the makers of CapCut are also responsible for TikTok, the app is tailored to making videos for the platform. Simply by tapping a few buttons, you can make videos that look like they were made by a pro. And there’s no need for pricey video editing software because Capcut does it all for free.
Leave your audience hanging
Leaving viewers wanting more is a great strategy for increasing content engagement and video likes. Therefore, many video makers opt to leave viewers hanging with some sort of intriguing question at the end.
Be regular with your updates and consistent in your tone
If you want to succeed at social media marketing, consistency is the name of the game, as any professional will tell you. The same holds true for TikTok; posting frequently and consistently with high-quality content will bring in more viewers and garner more acclaim.
But quality is also crucial; no one wants to watch an endless loop of amateurish clips. The key to TikTok success is striking a balance between the number of views your videos receive and the quality of the content they contain.
Concluding Remarks
It’s clear that you can use TikTok to expand your business, and that there are various strategies you can employ to boost the number of views your videos receive. If you implement these 10 strategies, you should see an increase in the number of views and likes your videos get.