Anyone may become famous on TikTok. Due to the site’s offbeat character, however, the most original or amusing films tend to go viral.
TikTok also benefits from a huge, devoted fan base. We suggest you attempt a few different strategies to boost your visibility.
Top 9 Ways to Make the Most of TikTok
Put together clips that have done well or are relevant
Stitch is a feature on TikTok that lets you blend two videos into one. It’s yet another approach to working together with the TikTok community, capitalising on user-generated content, and increasing exposure.
Start by researching the most popular videos in your field. Simply enter terms associated with your brand into the search field to accomplish this. Alternatively you may see whether your brand is mentioned in any videos.
After locating a clip worthy of stitching, you can then distribute it by selecting the Share button.
Then, select the Stitch option. By clicking here, you’ll be taken to a video editor where you can steal any five seconds you like to utilise in your own work.
Take advantage of the green screen technique
TikTok’s green screen filter is one of the app’s most popular features.
This effect functions similarly to a green screen in that it keeps you in view while a new backdrop image is superimposed behind you. With the addition of visuals, the story is taken to a whole new level.
This lens works great when you need to elaborate on a subject, make suggestions, or any time an image will enhance your writing.
Let’s say you’re a popular fitness blogger. You might use pictures as background to demonstrate how an activity should be done. In this situation, the graphics in the backdrop complement, rather than detract from, your commentary.
Use popular music as a springboard
Sound is crucial to the TikTok experience, according to 88% of consumers. It serves to both highlight and spice up your writing. Also, it serves as the first step for many people in making a professional-quality video.
You have no idea what popular noises are right now. TikTok’s daily top music and audio clips are ranked in the app’s Creativity Center. If your target audience is located in a different country than you are, you can narrow the search results by selecting their country.
Experiment with video diaries
The popularity of vlog-style videos on TikTok may be attributable to the fact that they create a more human connection with the viewer.
Several clips are usually used in these videos, and a voiceover is used to explain the sequence of events. It’s fascinating, and it puts the audience right in your shoes.
Use hashtags that are relevant to your audience as well as popular overall
Creating a TikTok is only half the battle; the other half is getting it seen by the right people. Using hashtags is one method of reaching that goal.
Using hashtags in your video’s description increases its discoverability, boosts brand exposure, and widens your audience’s reach. So how will you manage that?
In spite of common sense, focusing on the most popular hashtags is a waste of time. They have more followers but are fiercely contested. Yet, the people who do search for specialty hashtags tend to be quite enthusiastic about the topic.
Add a video to your reply response
Almost every business on TikTok wants the same thing: to build relationships with its target demographic. A lot of times, that bond is forged in the comments. It’s a forum where viewers may voice their thoughts and concerns.
Creators were previously limited to responding to comments via text, but now they can use video instead. Using this function, you can delve more deeply into issues, respond to queries, and keep your audience coming back for more.
Create a “how to” video or instructional to give your TikTok audience something of value without coming off as too commercial. Also, establishing credibility as a go-to resource in your field can help ensure that your audience remembers your company whenever they need your product or service.
Include a call-to-action in your comments and/or description
Want people to become involved more? The first step is often only to inquire.
The purpose of a call-to-action (CTA) is to encourage viewers to take action, such as subscribing to your TikTok channel, checking out your website, sharing your content, etc. Decide what you want your audience to do after reading your work. All your options should bring you closer to your ultimate objective (i.e., drive website traffic, increase brand awareness, etc.).
The best places to include calls to action (CTAs) are in the description and comments.
Add captions with your videos
Accessibility improvements were made to TikTok in 2021 with the addition of auto captions. Manually adding captions gives you more leeway to experiment with text colour and font, although the Captions tool is also available. Quickly and easily create subtitles for your videos so that your material may be viewed and understood by a wider audience.
Ideas for your video, look at the most popular ones in your industry
Videos that become viral on TikTok tend to be unusual, offbeat, and inventive. That’s a high bar to set, which is why it’s important for any company to study the most successful videos in its industry.
First steps include using the search bar to enter brand-related keywords. To see the most popular content, use the filter menu and choose “Most loved.” Videos on TikTok that have gone viral due to the inclusion of that term will appear.
The most successful brands on TikTok are the ones not afraid to think beyond the box. Follow the advice in this post if you’re new to TikTok, and don’t be afraid to try out new things like films, filters, and ideas.